The Social Domain in CSR and Sustainability by Monica Thiel

Author:Monica Thiel
Language: eng
Format: epub
Publisher: Gower Publishing Limited
Published: 2015-08-14T16:00:00+00:00

CSR AND SUSTAINABILITY FRAGMENTATION CHALLENGE FOUR: SOCIAL RESPONSIBILITY KNOWLEDGE FRAGMENTATION

The fourth challenge is based on practitioners’ divided responses in social responsibility such as “stakeholder driven,” “mandate driven,” “no one is responsible,” “all are responsible,” “third party driven” and “environment driven” in determining responsibility among corporations, governments and local communities. Two practitioners from the 30–45 age group commented, “I do not know exactly what it is” and “I am not sure what social responsibility means.” Social responsibility is an ambiguous definition, driven implicitly and constructed in society by individual and group norms, values and beliefs. Social responsibility within business is a complex circumstance and is not focused solely on increasing profits and enhancing reputation management. Furthermore, society has its own organizations similar to business where differing values and beliefs create new organizations for ontological fit. Moreover, social and environmental performances are a source or condition for competitiveness (Valor, 2005).

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